Client

Telework Exchange

Situation

On June 10, 2009, Virginia Governor Timothy Kaine issued an Executive Order to "green" Virginia – calling for reductions in energy consumption and efficiency in state government operations as well as a statewide Telework Day to conserve energy typically consumed by commuters. The Commonwealth of Virginia, Telework!VA, and Telework Exchange encouraged organizations and individuals to telework from home or a remote location on Monday, August 3, 2009 – Telework Day.

Challenges

Telework Exchange's main objective for the "Telework Day" campaign was to provide the Commonwealth of Virginia a platform to raise awareness and adoption of telework within the state. Telework Exchange worked with Virginia to encourage local employers to offer telework to their employees on one day – as a catalyst to drive more pervasive telework adoption across Virginia.

Solution

On July 15, 2009, in coordination with the Commonwealth of Virginia and Telework!VA, Telework Exchange launched the Telework Day landing page at www.teleworkexchange.com/teleworkday. Individuals and organizations could visit the site to pledge their support to telework on August 3, 2009, as well as access telework value calculators and resources.

Following Telework Day, Telework Exchange analyzed data collected from an online survey of Telework Day pledges and leveraged survey results to develop the "What We Saved; What We Learned" report. The report garnered broad local and national media coverage.

Results

• Garnered 55 article placements based on the campaign itself
• Secured 69 article placements following the launch of the "What We Saved; What We Learned" study
• Engaged several Congressional representatives who publicly expressed their support for Telework Day, including Congressman John Sarbanes (D-MD), Congressman Jim Moran (D-VA), and Congressman Rob Wittman (R-VA)
• Secured 4,267 individual and 52 organizational pledges to take cars off the road and work remotely on Telework Day