Case Study

Oracle's Big Data Research Program

In a world where everyone's talking about big data, how can you stand out in the crowd? Oracle turned to O'Keeffe & Company for a creative solution. The result was a landmark research initiative that looked at the potential versus the reality of big data in 11 specialized industries – from communications to utilities.

The study – accompanied by an aggressive media outreach campaign – made headlines with a dollars-and-cents approach to how much revenue companies were losing because they could not effectively capitalize on their data.

“From Overload to Impact: An Industry Scorecard on Big Data Business Challenges,” scored coverage in more than 100 publications – from the Wall Street Journal to eWeek. And, it's been cited in resources as diverse as government reports to doctoral dissertations since its publication. As important, the research provided a platform for Oracle's industry-leading vertical solutions and analytical applications to shine. It was a valuable lead generator, as well as a platform for numerous sales and event presentations. This breakthrough study continues to make news year after year. That's staying power.